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The Hundreds

A staple brand in streetwear, The Hundreds and its owners Ben and Bobby Hundreds have led the way in style and culture for the last 12 years. Inspired by the diverse Californian culture, the brand which is seen as a 2-part lifestyle project is influenced by a number of the traits which have grown to define 'The Golden State'. Their new approach sees them offer a more mature and refined style as they strip back the colourful graphics and logos and take on a more minimalist feel.