In 1986, after visiting a jeans factory for the first time, the Graah brothers became entangled in a love affair that would irrevocably change the course of both their lives. The texture, the smell, the intricate fusion of finely-interwoven twill - the brothers had discovered denim. From that point on the brothers were addicts; enslaved by the most delectable drug of them all, denim.
That first sight of blue yarn, beautiful and effortlessly classic in its simplicity, ignited a passion in the two brothers – a passion to make their denim-clad dreams a reality. And so on the 14th July 2003, the decisive moment came, and Dr Denim was born.
More than a decade later and the company have stayed true to their original ethos; classic and wearable looks with a contemporary twist. Always a champion of geek chic and unapologetically individual, Dr Denim has effortlessly achieved the impossible - they’ve re-interpreted denim for the 21st century.
Dr Denim knows that denim is a science, and the Graah brothers are the undisputed professors. Through tireless research, creativity and pure love, Dr Denim now trades in an estimated 30 countries world-wide. As well as designing and manufacturing their beloved jeans, they now carry full collections to satiate even the most extreme of denim-fuelled appetites. From chinos, knitwear and that fashion staple, the checked shirt, Dr Denim has all the bases covered.
Sourcing inspiration liberally from history, art, directional fashion and science, Dr Denim never stops evolving, and exists happily in that elusive place where creativity and intellectualism conjoin. And the results are, well don’t just take it from us here at Street Casuals – see for yourself; the results are nothing short of denim-inspired genius.