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The first Dr Denim collection saw the light of day in August 2004. Since then the collection has grown substantially, and Dr Denim are now sold in approximately 30 countries worldwide. But we and the label's roots will continue to remain in Göteborg.

To us, jeans are science. The most noble science of all. Where others see fabric and seams, we see beauty and complexity. We see visions, realised through knowledge, passion and dedication in a novel, intellectual, somewhat quirky manner. Dr Denim blends history with fresh ideas, finding new paradigms where denim and directional fashion evolve conjointly. Our intellectual approach to denim in particular and fashion in general has led some to think of us as geeks. And that's fine by us.

 

www.drdenimjeans.com