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HUF was started by Keith Hufnagel when he opened his first shop in 2002 in San Fransisco.  His aim was to bring all the best footwear, streetwear & skateboarding under one roof.  HUF soon came to be known as San Francisco's premiere purveyor of hard to come by goods. 

A professional skateboarder since 1996, Keith has a unique view and ability to blend his inspiration from the cultures that surround him.  What started as a simple solution to Hufnagel's frustration to find what he wanted to wear in San Fransisco has grown into 2 shops & a clothing brand.

 

www.hufsf.com