Obey was started in 1989 as a street art project of the founder, Shepard Fairey, when he was studying at Rhode Island School of design.
What started as a sticker has snowballed and developed into a worldwide street art campaign, a body of acclaimed artworks and one infamously iconic logo.
Shepard Fairey's street art and design has its roots in the DIY cultures of punk and skateboarding and delivers political messages in an irreverent and interesting way.
The Obey giant icon is an image taken from an eighties wrestler, Andre The Giant. With sticker and poster bombing campaigns across the world the image has forced it's way into modern pop culture.
Obey clothing was started in 2001 and was an extension of Obey to show Shepard's work in a new format and to introduce it to a wider audience and spread the message further.
With help from a team of experienced designers Shepard was able to develop a collection of affordable street wear, with a fashion forward edge, able to appeal to consumers of all ages.