Back in 1998, Nick Tershay aka Nicki Diamond started Diamond Supply Co as a small, southern Californian based premium wholesaler of hardwear products, accessories and clothing. Today Diamond Supply Co is one of the most progressive and leading streetwear, urban clothing or skate fashion brands with a full clothing line including everything from jackets, sweatshirts to t-shirts and a footwear collection.
Nicki Diamond gained worldwide recognition for his cutting edge t-shirt designs and trainer collaborations with Nike SB. In fact, his collaboration with Nike can be seen as the catalyst for his now meteoric rise to the top. The Diamond "Tiffany" Dunk SB was the hottest trainer release of 2005 which had massive amounts of sneaker freaks pitching camp outside stores for days before it's release. The shoe is said to have been the most hyped and sort after trainer in Nike history, which is no mean feat. The Nike SB x Diamond Dunk had such a large impact on the trainer community "good and bad" that it has changed the trainer game forever.
Diamond Supply Co is also known for having one of the strongest skateboarding teams in the world. Skaters such as Stevie Williams, Terry Kennedy, Eric Koston and a host of others all support the brand. As well as the skate team, Diamond has also been adopted by leading musicians and rap artists such as Lil Wayne, Jay Z and Odd Future (OFWGKTA) - the future is definitely bright for this brand.
With a wide range of Diamond products we hand pick the best Diamond Supply Co. snapbacks, sweatshirts, t-shirts, jackets and accessories available every season - all for you, our Street Casuals!