Mishka is a truly innovative brand. Since its inception in Brooklyn in 2003, the company has never been afraid to follow its own path. As a result, their clothing is truly unique and evolves constantly in a way that perfectly reflects their eclectic demographic.
Sub-culture is constantly developing and changing. And Mishka are renowned for ensuring that every item in their range is relevant and reflects the underground music cultures, both past and present, that continue to be the very heartbeat of the urbanised inner cities.
Founders Mikhail Bortnik and Greg Rivera say that their ethos has always been to be "a clothing label that is everything to everyone and not just part of any one scene" and they continue to achieve this aim in increasingly refreshing ways. Having sourced inspiration from sub-cultures as varied as the 80s punk scene all the way through to Japanese Kitsch, diversity is what truly stimulates their creative direction. They thrive on obscurity and the whole colourful spectrum that is human creativity.
Mishka believes that part of the secret to their continuing success is that they have never concerned themselves with trying to be the next 'hot thing'. They strive to stay connected to their legions of fans through a willingness to develop, evolve and ultimately mature. The idea is if you were a fan at 16, then you will be at 30. Mishka will always be relevant and continue to create designs that their followers can identify with.
So, what started humbly as a self-funded t-shirt enterprise is now a globally recognised brand, that designs everything from Vests and Sweatshirts right thorough to Snapback Caps and Wallets. Always inspiring, often offensive, Mishka is the ultimate celebration of rebellion and individuality. With stores in Tokyo, Brooklyn, New York and Japan, they continue to infect their forward thinking nostalgia upon the world - and long may they reign!