A New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, Мишка is synonymous in the industry with creativity and originality, consistently inspiring—and often offending—with designs that manifest the brand’s D.I.Y./punk ethos.

Мишка continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. Мишка’s collections are available worldwide in only the finest shops and online boutiques.

Since its birth in 2003, the brand has infected the world from the USA to Japan with its rebellious lifestyle, consistently acquiring fresh accounts in new territories. Мишка boasts three of its own stores - the flagship in Brooklyn, New York, as well as shops in Los Angeles, California, and Tokyo, Japan.

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