Crooks & Castles started life in LA in the mid 90s as a collaboration between founders Dennis Calvero and Robert Panlilio. Being children of the 80s and 90s, gang culture was everywhere and they moved quickly from being interested voyeurs to eager participants of this villainous way of life.
Looking for a way to channel their knowledge into a way to make money, they decided to use their creative interest in fashion and independent graphic brands to develop their own brand, Crooks & Castles. Crooks - crims, pimps, wideboys and thieves - and Castles - those who had succeded in attaining that billionaire lifestyle.
With followers like JayZ, Kanye West, Busta Rhymes, it looks like Calvero and Panlilio are well on their way to being the next rich crooks.