Sean Reveron's past spans two coasts and more than his fair share of prominent subcultures. Growing up on the West Coast, from an early age Sean's first experiences into the realm of music came courtesy of his mother. Working at the famed Whisky nightclub on Sunset in West Hollywood, Sean's mother first introduced him to the likes of Led Zeppelin and Black Sabbath. From there, the door was blown wide open for exploration into numerous music genres, which has come to be an integral part of Sean Reveron's RockersNYC label. The prevalent music theme, along with surreal imagery, has come to mark the brand which has since turned the corner with a new label launch titled God's Prey as well as some upcoming collaborations for the 2010 Fall/Winter season.

Sean when asked to describe his brand said, “If I had to use one word, it would be classic! On the real, for a long time as a brand we have drawn on the 70's & 80's as source of inspiration. Not only did I live through those decades, but I also lived a pretty wild life in the Bay Area during the early 90's. We decided to draw from those experiences, since it was such an important time for the beginnings of streetwear. We wanted to step into a different vortex of creativity & take RockersNYC to another plane.

RockersNYC's inspiration is very much rooted in music, politics and classic streetwear I feel like I'm at a point where I embrace all of the subcultures that I have been a part of. All of my life experiences play a part in the way we design RockersNYC. It's beautiful to be able to create what's in my mind, and I feel that owning my own clothing company gives me more freedom to express myself through fashion.