streetcasuals was launched to the world in September 2010 after nearly 12 months of research, planning and hard work behind the scenes.
A family collaboration, the aim was for the site to have an organic design and friendly feel; we wanted to express our values in the look of the site. It made sense for us to work to our strengths and as such streetcasuals is a partnership between Will, with years of experience and passion for the retail & fashion industry; working with classic collections such as Henri Lloyd & high end brands like Griffin & Moncler; and Sophie, with years of customer service expertise.
The site was designed and is maintained by close friend and very talented Pete, who is a graphic designer with an impressive portfolio of online ad campaigns and a plethora of internet based design experience.
In only 18 months we are very proud that streetcasuals has firmly planted itself on the UK streetwear scene, blending fashion forward streetwear, workwear and fresh underground designers.
“We thought very carefully about the brands we wanted to work with, that share a sense of fun, excitement and discovery, and told those that didn’t they couldn’t come to the party. Our customers are true individuals and it’s our aim to serve them with only the freshest products from the hottest brands, guaranteed.”
We aim to offer our customers a refreshingly personal experience and appreciate any feedback in order to continue to do so.